Fans can now collect unique moments, from an iconic live artist video to an exclusive track or legendary tour poster, as digital collectibles.
World-renowned dance music artists Mark Knight (Toolroom Records UK), Sharam Jey (Bunnytiger Records DE), Vassy (17 platinum certifications), Solarstone (Pure Trance UK), acclaimed labels Mobilee Records (Berlin), Deeperfect (Florence), Iboga (Copenhagen), Black Hole Recordings (NL) and premium electronic events such as Transmission Festival are among the first to launch exclusive digital packages with RCRDSHP.
RCRDSHP (pronounced “record store”), the new digital collectibles platform for electronic
music enthusiasts, will launch on August 17, 2021. To celebrate, RCRDSHP is launching its first series of packs filled with digital collectibles from artists and global dance music brands.
For these GENESIS packages, RCRDSHP has partnered with legendary DJs and producers, iconic labels, and major festivals spanning the globe and covering a full range of electronic music genres to change the independent music game forever.
They will all appear in GENESIS bundles, which will contain a surprise bag of collectibles showcasing the diversity of electronic music. These bundle releases are the first in an impressive line of music collectibles, designed to generate engaging and creative interaction between artists and their most loyal fans, and secured by blockchain and non-fungible tokens.
“RCRDSHP is launching a new kind of space for electronic music culture to flourish, one that takes full advantage of cutting-edge technology like blockchain and NFT, while taking advantage of large-scale platform dynamics and gamification,” says the co-founder and CEO Obie. Fernandez. “The key differentiator between ourselves and others is that our hearts are in the right place: with the music and the people who make it. We are all serious DJs and music producers here at RCRDSHP, and we want to provide our fellow musicians with more sustainable ways to earn a living through exciting new technology. “
RCRDSHP collectibles are more than crypto-glorified MP3s or digital trading cards; This is not another NFT auction or fixed price market.
Each limited edition collectible encapsulates a unique aspect of the musical worlds of an artist, label or festival brand: a legendary video moment in front of a crowd or backstage or in the studio, a coveted exclusive track that has never been heard before. before, or an inspiring visual artwork that takes the fan deeper into that artist’s creative universe.
These collectibles are placed in packs, which can be unwrapped, and their content can be bought and sold, listened to, watched, or even combined using game mechanics to unlock cool new premium collectibles and even real-life experiences.
The packs and their collectibles come in a variety of sizes and rarity levels that define their price, and many are available at low prices and are accessible to the overwhelming majority of fans. It’s part game, part market, part community space, combined to form the basis of a complete metaverse of dance music.
“We’ve spent months exclusively partnering with dozens of the world’s most credible artists, labels, and event brands on the electronic dance music scene,” says co-founder and CCO Eric Reithler-Barros, a veteran global music executive from dance. “We really want to present all layers of the world of electronic dance music, from the bright mainstream to the deep dark underground, from trance to techno, to bass and d & b, from exclusive tracks to limited edition sample packs. and DJ cards. ”