Press Clipping
08/18/2021
Article
RCRDSHP, the new platform that breaks the music industry schemes

RCRDSHP ("" record shop ""), is the new platform for fans of electronic music, which was launched today. To celebrate, RCRDSHP is launching its first series of bundles filled with digital collectibles from global electronic music artists and brands.

For these GENESIS packs , RCRDSHP has partnered with legendary DJs and producers, iconic labels and major festivals spanning the globe and covering a full range of electronic music genres to change the independent music game forever. They will all appear in GENESIS bundles , which will contain a surprise bag of collectibles showcasing the diversity of electronic music. These bundle releases are the first in an impressive line of music collectibles, designed to generate engaging and creative interaction between artists and their most loyal fans, and secured by blockchain and non-fungible tokens.

“RCRDSHP is launching a new kind of space for electronic music culture to flourish, one that takes full advantage of cutting-edge technology like blockchain and NFT, while taking advantage of large-scale platform dynamics and gamification. The key differentiator between ourselves and others is that our hearts are in the right place: with the music and the people who make it. We are all serious DJs and music producers here at RCRDSHP, and we want to provide our fellow musicians with more sustainable ways to earn a living through exciting new technology. "

RCRDSHP collectibles are more than crypto-glorifying MP3s or digital trading cards; This is not another NFT auction or fixed price market. Each limited-edition collectible encapsulates a unique aspect of an artist, label, or festival brand's musical worlds: a legendary video moment in front of a crowd or backstage or in the studio, a coveted exclusive track that has never been heard before. before, or an inspiring visual artwork that takes the fan deeper into that artist's creative universe. These collectibles are placed in packs, which can be unwrapped, and their content can be bought and sold, listened to, watched, or even combined using game mechanics to unlock cool new premium collectibles and even real-life experiences. Packs and their collectibles come in a variety of sizes and rarity levels that define their price. with many available at low prices accessible to an overwhelming majority of fans. It is part game, part marketplace, part community space, combined to form the basis of a complete multiverse of electronic music.

"We've spent months exclusively partnering with dozens of the world's most credible artists, labels, and event brands from the electronic dance music scene. We really want to present all layers of the electronic dance music world, from the glittering mainstream. to the deep dark underground, from trance to techno, to bass and d & b, from exclusive tracks to limited edition sample packs and DJ cards. "

Eric Reithler-Barros, Co-Founder and CCO.

RCRDSHP launches its first public package on August 17 and will continue at full steam until a broader launch schedule is lit at the Amsterdam Dance Event (ADE), which RCRDSHP is sponsoring this year. Look for the RCRDSHP pavilion in central Amsterdam, which will be the official hub for all things NFT, DeFi and blockchain at ADE 2021.

RCRDSHP partners include: Ashley Wallbridge, Bar25, Black Hole Recordings, Blanco Y Negro, Blacksoul Music, Circus Recordings, CloudKid, Dexter King, Dino Maggiorana, Disco Fries, D-Nox & Beckers, D-Unity / Unity Records, Great Wall Festival, HQ Recordings, Iboga Records, Kaiser Souzai / Ballroom Records, Kittball Records, Liquicity, MIKE Push, Magic Music, Mark Knight / Toolroom Records, Mason, Mauro Picotto, Music Over Matter, Minimal Audio, Mobilee Records, Nakadia, Natura Viva Records, Rob Hes / Pursuit Recordings, RSSRCT, Sharam Jey / Bunnytiger Records, Solarstone / Pure Trance, Stefano Noferini / Deeperfect Records, Strange Fruits, TheFatRat, Tidy Trax, Transmission Festival, Tribal Trap Records, Vassy, ​​Vision Impossible, Wookie and more.