Press Clipping
08/18/2021
Article
Level up the music industry with RCRDSHP

Innovate dance music with a gamified digital collectibles platform
RCRDSHP: World renowned dance music artists such as Mark Knight (Toolroom Records UK), Sharam Jey (Bunnytiger Records DE), Vassy (17 platinum certifications), Solarstone (Pure Trance UK), acclaimed labels Mobilee Records (Berlin), Deeperfect (Florence), Iboga (Copenhagen), Black Hole Recordings (NL) and premium electronic events such as Transmission Festival are among the first to release exclusive content within digital packages with RCRDSHP.
Fans will be able to collect unique moments;

From an iconic live artist video to an exclusive track or legendary tour poster as digital collectibles. Pioneering electronic dance music platform curated with a creative approach to the distribution of digital music collectibles launches August 17.

RCRDSHP (pronounced "record shop"), a new platform for electronic music enthusiasts launches today. RCRDSHP is launching its first series of bundles filled with digital collectibles from global dance music artists and brands.

For these GENESIS packages, RCRDSHP has partnered with legendary DJs and producers, iconic labels, and major festivals spanning the globe covering a full range of electronic music genres to change the independent music game forever. They will all appear in GENESIS bundles, which will contain a surprise bag of collectibles showcasing the diversity of electronic music. These bundle releases are the first in an impressive line of music collectibles, designed to generate engaging and creative interaction between artists and their most loyal fans, and secured by blockchain and non-fungible tokens.

"RCRDSHP is launching a new kind of space for electronic music culture to flourish, one that takes full advantage of cutting-edge technology like blockchain and NFT, while taking advantage of large-scale platform dynamics and gamification." says co-founder and CEO Obie Fernandez. “The key difference between us and others is that our goal is focused in the right direction: with the music and the people who make it. We are all serious DJs and music producers here at RCRDSHP, and we want to give our fellow musicians more sustainable ways to earn a living through exciting new technology. "

RCRDSHP collectibles are more than MP3s with cryptocurrencies or digital trading cards; This is not another NFT auction or fixed price market. Each limited-edition collection encapsulates a unique aspect of the musical worlds of an artist, label, or festival brand: a legendary video moment in front of a crowd or backstage or in the studio, a coveted exclusive track never seen before. heard or inspiring visual artwork that takes the fan deeper into that artist's creative universe.

These collectibles are placed in packs, which can be unwrapped, and their content can be bought and sold, listened to, watched, or even combined using game mechanics to unlock cool new premium collectibles and even real-life experiences. The packs and their collectibles come in a variety of sizes and rarity levels that define their price, and many are available at low prices and are accessible to the overwhelming majority of fans. It's part game, part market, and part community space, combined to form the basis of a complete metaverse of dance music.

"We've spent months exclusively partnering with dozens of artists, labels and brands from the world's most recognizable events on the electronic music scene," says co-founder and CCO Eric Reithler-Barros, a veteran global dance music executive. “We really want to present all layers of the world of electronic dance music, from the bright mainstream to the deep dark underground, from trance to techno, to bass and d & b, from exclusive tracks to limited edition sample packs and DJ cards ”.

RCRDSHP launches its first public package on August 17 and will continue at full blast until a broader launch program is ignited at Amsterdam Dance Event (ADE), which RCRDSHP is sponsoring this year.

RCRDSHP partners are: Ashley Wallbridge, Bar25, Black Hole Recordings, Blanco Y Negro, Blacksoul Music, Circus Recordings, CloudKid, Dexter King, Dino Maggiorana, Disco Fries, D-Nox & Beckers, D-Unity / Unity Records, Great Wall Festival, HQ Recordings, Iboga Records, Kaiser Souzai / Ballroom Records, Kittball Records, Liquicity, MIKE Push, Magic Music, Mark Knight / Toolroom Records, Mason, Mauro Picotto, Music Over Matter, Minimal Audio, Mobilee Records, Nakadia, Natura Viva Records, Rob Hes / Pursuit Recordings, RSSRCT, Sharam Jey / Bunnytiger Records, Solarstone / Pure Trance, Stefano Noferini / Deeperfect Records, Strange Fruits, TheFatRat, Tidy Trax, Transmission Festival, Tribal Trap Records, Vassy, ​​Vision Impossible, Wookie and more to come.

Get your first digital collectible here .